This is part 3 of a 3 part article about stereotypes in modern video games. Original essay written in 2004.

It is clear that we have only begun to scratch the surface of what is going to become a reality within the game industry over the next few years and decades. Game developers will continue to find new ways to interact with their legion of users, and take them to places that movies and television can only dream of. The potential of what can be done is unquestionably so much greater, that it becomes impossible to compare with anything that has come before it.

As humanity struggles to overcome this difficult period in human history, video games are poised to become the principal authority of the three major media. For this to happen, however, the industry must liberate itself from the very limited notions of masculinity and femininity it portrays. It must not continue to reinforce the sexual objectivity of women and the masculinity of men, and racial stereotyping of any race. It must not teach young boys that violence is an appropriate response to any situation. This influential media must challenge these things and make us look at ourselves so that we may change the destiny of a planet headed for certain catastrophe.

It is not the technology that is holding us back, it is the values that we hold near to us that come though as we produce, design, and market and sell the technology. By acknowledging what needs to be done to liberate the technology, could possibly come the answer for liberating ourselves.

References

Jhally, S. (Producer), & Huntemann, N. (Director). (2000). Game Over: Gender, Race and Violence in Video Games [Educational Video]. Media Education Foundation.

Nicholson, D., & Artz∏, S. (2003) Youthful Offending. Relational Child and Youth Care Practice, Vol.16 #14, 74-79.

Adams, S. (2001) Gods Debris: A thought Experiment. Kansas City: Andrews McMeel.

Scene & Heard. ( n.a.). Retrieved November 25, 2004, from www.chroniclejournal.com

ESRB Privacy Online. (n.d.). Retrieved December 1, 2004 from www.esrb.org/privacy

A Brief History of Video Games. (n.d.). Retrieved November 20, 2004 from www.videotopia.com

This is part 2 of a 3 part article about stereotypes in modern video games. Original essay written in 2004.

Although females have not always been represented within the game industry as the influential and clever opposites of males that they are, strides have been made in the last few years to empower the female protagonist within the digital realm. Lara Croft of the phenomenally successful Tomb Raider series changed the standard in the way that females are portrayed and viewed within video games. The major shift from the female character no longer needing rescuing, won over male and female gamers the globe over.

Samus, featured in the game Metroid, by famed game designer Shigeru Miyamoto, can be said to be the grandmother of all female heroin characters. The end of the first game in the series had Samus take of his helmet, revealing that he was actually a female. This surprise shook the game industry from its foundations of male dominated hero’s and paved the way for future heroines such as Lara Croft.

There is no doubt that Tomb Raider is a positive step in the right direction, however, because the games are primarily designed by men, Lara and other female characters are portrayed with grossly unnatural proportions. The bodies of the heroines are impossible to achieve in the real world. In fact, Eidos, the company responsible for creating the Tomb Raider series, has not been able to hire a model for various gaming events that match their characters dimensions of 34D – 24 – 35. Also, the real life models at gaming events allow the fantasy of being with characters become a reality. Female models are essentially used as sexual objects for young men who take pictures with their arms around them. At one such event, a 16 year old model was hired to portray Lara Croft and was expected to pose and allow males to take pictures with her for hours on end. In essence the sexuality of a young female was exploited which sends the wrong message to both male and female game fans.

Games are primarily “sexual tantalization for young boys” (Provenzo Jr., 2000) Many games also objectify women by using them in ads even though the game may not contain a female character. The add for a virtual pool game features a female model leaning over a pool table, exposing her cleavage with the words “Nice Rack” at the top. Another ad for the game Destruction Derby, a racing simulator, has numerous mud covered females wrestling. One ad for the game Gauntlet which contains a female character of unnatural proportions reads “She’s been hanging around the arcade for years. Think about how much fun she’ll be when you get her home”(Gamepro, 2002) The message is undeniable clear to young men that it is ok to take a girl home and have their way with her.

Females are not the only minority who are consistently being exploited in the land of the cyber champion. In the same way that games sometimes absurdly convey the climates of the times that they are mimicking, stereotypes are also grotesquely exaggerated. When characters of different persuasions are featured in games, it becomes very easy to identify if someone outside of their community is portraying them. This is primarily due to the fact that 8 out of 10 developers are Caucasian.(Morgan, 2000) The game world is seen through white male eyes which is also the reason that most video games contain white characters. When black players are portrayed, as in other media, they are usually gangsters, or minor characters that are strictly included to elicit fear within the gamer.

No game drives this stereotype more then the ridiculously thriving Grand Theft Auto series of games. The latest game in the series has the gamer take on the role of a hard-up black hoodlum in the fictional city of San Andreas. To progress in the game the character is expected to build his crime empire with the only option being through violent means. Drive bys, contract killings and burglarizing the homes of impoverished minorities is not only encouraged within the game, they are necessary elements to reach the final goal. The game has been heavily criticized by advocacy groups who say “at the least, they should be kept away from children” (Chronicle Journal, 2004)

Even when characters of different persuasions are portrayed in other games, they usually have some type of supernatural element associated with them. Shadowman for example has the main character of Haitian ancestry; solve various puzzles using his mysterious voodoo powers. The stereotype is clear that blackness is “foreign or bizarre” (Morgan, 2000) and whiteness is “normal”. (Morgan, 2000)

This is part 1 of a 3 part article about stereotypes in modern video games. Original essay written in 2004.

Video Games take us to places and worlds beyond our mundane lives. Places where we can have extreme experiences and there is no doubt that there is a tremendous potential to expand our consciousnesses. Many people, however, have suggested that we keep a number of questions in our minds as we journey to these new and fantastic worlds. Who will be our guides? Whose eyes will we see the world through? Whose fears and nightmares will we experience, and ultimately, whose imaginations will we be trapped inside?

Since the creation of the first computer game Spacewar in 1962, followed by the first coin operated game Computer Space in 1971, video games have consistently reflected certain periods in world history. Just as the first games were direct contrasts to the climate of the time, games in their present iteration, with the advanced technology behind them, can vividly convey the fears, stereotypes and sexuality of our times more so then any other medium in the history of our civilization. The raw potential of this particular form of media, with its often disquieting realism, has been the topic of discussion within many peer groups. With urban violence seemingly out of control and wars still a reality in our supposedly transcended culture, it is no wonder that the games of this generation choose to vividly mimic this turbulent time in world history. The constant barrage of mediated images that penetrates our minds and every facet of our daily lives seem to grow exponentially every few years. It has become so common place, embedded within us to be so bold, that it might be classified as a living entity of its own that is now growing out of our control. This startling observation brings many questions to mind with regards to the most powerful, yet least monitored medium of our time. Do video games and other forms of media contribute to the downward spiral that our culture ostensibly seems to be caught in? Or can we liberate the technology and use it for the betterment of mankind thus eliminating all of its strife?

In the increasingly fast moving digital age we find ourselves in, it can be easy to become consumed by the ocean of pixilated entertainment that surrounds us at ever corner. Parents find it incredibly more difficult to spend time monitoring their children’s actions, and with 90% (Scharrer, 2000) of American households now owning a video game system, it seems that an entire generation is being babysat by a digital childcare worker whose morals are non-existent. Because games provide extremely vivid illustrations of cultural messages within our society, the key ideologies of a culture become absolutely unmistakable. “Media images are all representations…all manufactured mediated imagery…it all goes into the constant none stop stream of experiences that we store up about the world around us”(Morgan, 2000) The dominant figure within the gaming universe still tends to be the hyper masculine character with big imposing and aggressive bodies. Professor Eugene F. Provenzo, Jr. (2000) believes that, because games are such reflections of society, and males are portrayed as big and violent, this might be what society says that a male should be like or how we view a male. Male players might try and live up to their onscreen persona. The enormously popular WWE wrestling games is a perfect example of males living out their fantasies within the digital universe. Because of the high realism contained within these games, players can do many of their favorite wrestler’s signature moves and taunts while imposing physical harm to their opponents at every opportunity. This might be sending the message to male players that to be male is to be powerful and violent. There is no doubt that power can be a good thing that can spearhead positive change. Empowerment can give one the sense that they can act, do things, be understood and change the world in good ways. However, “…the vehicles of power that we give the players are one of an aggressive masculinity.”(Provenzo, Jr., 2000) Professor Provenzo Jr. (2000) also believes that wrestling games sends the message that control and violence are ways to get what you want. Game design is still primarily dominated by men which is why we see the images that we do. The female characters in games tend to be the damsel in distress or are features to show off the players [characters] masculinity for his edification. It becomes a twisted view of the age old adage that “A woman needs to be told that you would sacrifice anything for her. A man needs to be told he is being useful.” (Adams, 2001)

Games take us to worlds and universes many can barely imagine. They allow us to become something, even for a brief moment, that we’re not. They give us a sense of accomplishment that we all yearn for yet somehow escapes many of us in our daily lives.

I’ve always believed that video games are a great learning tool if implemented correctly. Sure they’re a great form of mindless entertainment, much better in my opinion then 3/4 of the movies that Hollywood churns out yearly. Their most powerful asset being their potential to capture the imagination and speak to the user in ways no other medium to date has even come close to.

I hope this Press Start section evolves into an open dialog of how games have influenced our lives, their huge potential to solve many of the worlds current problems, and to speculate what the future might hold for this great medium.

So feel free to comment about some of your experiences as I’d love to hear them and keep that gamer spirit alive in you forever!